Saskia Saskia Saskia https://saskiaaa.com Saskia Saskia Saskia Mon, 10 Aug 2026 04:21:25 +0000 https://saskiaaa.com en Front page https://saskiaaa.com/Front-page Thu, 26 Feb 2026 07:20:40 +0000 Saskia Saskia Saskia https://saskiaaa.com/Front-page <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9625ea7b89091d222404f68c2e8ce7a4fd6df51ffb44455c8085eccdbd97be8d/COVER-2.001.jpeg" data-mid="246992897" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/9625ea7b89091d222404f68c2e8ce7a4fd6df51ffb44455c8085eccdbd97be8d/COVER-2.001.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4380259d7e1e6c68102e947cd09002c90043d2d68486342496c01115b3bd4d4f/COVER.005.jpeg" data-mid="246992873" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/4380259d7e1e6c68102e947cd09002c90043d2d68486342496c01115b3bd4d4f/COVER.005.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4815c34196bce9e4b790da5705e41cbc0056a33f41728b6ef751f06942d8015c/COVER-2.002.jpeg" data-mid="246992898" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/4815c34196bce9e4b790da5705e41cbc0056a33f41728b6ef751f06942d8015c/COVER-2.002.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/13d4c336fa4bf1d3a47b8a20a176c2992edaa4417dec7857ee256969bdab0ea0/COVER.006.jpeg" data-mid="246992874" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/13d4c336fa4bf1d3a47b8a20a176c2992edaa4417dec7857ee256969bdab0ea0/COVER.006.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/585af844ece3792acb12e83ab35eff1c64c1e5911b767adce57c6e94e4b05201/COVER.002.jpeg" data-mid="246992870" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/585af844ece3792acb12e83ab35eff1c64c1e5911b767adce57c6e94e4b05201/COVER.002.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ca42615014a5d256fd9414babf9129f05d169372902550ddde9a8aec92d2e7f3/COVER.004.jpeg" data-mid="246992872" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/ca42615014a5d256fd9414babf9129f05d169372902550ddde9a8aec92d2e7f3/COVER.004.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/98c679be0c94ab0643d15bbdddf82b2d1197ab41b513218a727bb30dca99ae7a/COVER.001.jpeg" data-mid="246992867" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/98c679be0c94ab0643d15bbdddf82b2d1197ab41b513218a727bb30dca99ae7a/COVER.001.jpeg" /> SPORTS ILLUSTRATED’S 2025 SPORTSPERSON OF THE YEAR AWARD Experience Design, Print Production, Art Direction I led the art direction support, and press-ready print production for the Sports Illustrated's annual Sportsperson of the Year show at the Wynn in Las Vegas. READ MORE <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e67252f1bc4fbe1f221d20ed0ad3a7e669ef57acf0cf6026f6dc83721e5c8d36/COVER.008.jpeg" data-mid="246992876" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/e67252f1bc4fbe1f221d20ed0ad3a7e669ef57acf0cf6026f6dc83721e5c8d36/COVER.008.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/547e9f6d6f8a7447802c9b13fea505b402876fdd6ba35a01b70223917beb3422/COVER.007.jpeg" data-mid="246992875" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/547e9f6d6f8a7447802c9b13fea505b402876fdd6ba35a01b70223917beb3422/COVER.007.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d596bc8f345fe72eadc1fdb16e2e55d6befe9e4de37ad1e065268122d1990fed/cover-3.004.jpeg" data-mid="246992938" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/d596bc8f345fe72eadc1fdb16e2e55d6befe9e4de37ad1e065268122d1990fed/cover-3.004.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/dd1f032779c239dc956094a5f8d3594d2b6244f324507ebae0dd0d9596d4fc94/COVER.009.jpeg" data-mid="246992877" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/dd1f032779c239dc956094a5f8d3594d2b6244f324507ebae0dd0d9596d4fc94/COVER.009.jpeg" /> TIKTOK x UNIVERSAL STUDIOS 3-DAY CREATOR WEEKEND MARDI GRAS EDITION Experience Design, Print Production, Art Direction I designed and supported print production, as well as the art direction for TikTok's Mardi Gras Creator’s weekend in Universal Studios Orlando.READ MORE <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/94afbb388e39b8de428310b48a10325ac85656bad3f5ba2605008acadbf00877/cover-3.003.jpeg" data-mid="246992937" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/94afbb388e39b8de428310b48a10325ac85656bad3f5ba2605008acadbf00877/cover-3.003.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4ddc26941b4f346156135f32bab8e7381b28ba7e17533aafb4c69da2830853db/cover-3.002.jpeg" data-mid="246992936" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/4ddc26941b4f346156135f32bab8e7381b28ba7e17533aafb4c69da2830853db/cover-3.002.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/692ca3f1d7b7f993777e394909f063c1ebb0fc3b6723e943d4ead710d8304bc4/cover-3.001.jpeg" data-mid="246992935" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/692ca3f1d7b7f993777e394909f063c1ebb0fc3b6723e943d4ead710d8304bc4/cover-3.001.jpeg" /> PERISTALSIS DISPLAY TYPETypography I designed a display font that mimics the movement of the digestion, from floating to flatulence and printed it with Risograph. <img width="2428" height="1372" width_o="2428" height_o="1372" data-src="https://freight.cargo.site/t/original/i/1fac939a43db63c2387402a5bca70c581ec3319c1bcd56ad145bef29889e1acc/Screenshot-2026-08-09-at-11.40.46PM.png" data-mid="251111277" border="0" src="https://freight.cargo.site/w/1000/i/1fac939a43db63c2387402a5bca70c581ec3319c1bcd56ad145bef29889e1acc/Screenshot-2026-08-09-at-11.40.46PM.png" /> HIDANGANINDOEvents, Food I run, cook, design and host a traditional Indonesian supperclub in Brooklyn, NY READ MORE <img width="1792" height="1018" width_o="1792" height_o="1018" data-src="https://freight.cargo.site/t/original/i/3ea15d30279e72ef9a7f50ffbaa39766e8872db6c0b6d33bc86952cf0963f732/Screenshot-2026-02-26-at-5.34.13PM.png" data-mid="245362938" border="0" src="https://freight.cargo.site/w/1000/i/3ea15d30279e72ef9a7f50ffbaa39766e8872db6c0b6d33bc86952cf0963f732/Screenshot-2026-02-26-at-5.34.13PM.png" /> BUILDING THE CLEMENTINE UX DESIGN SYSTEM UI Design Systems I built and scaled a design system for Grubhub called the Clementine Design System.READ MORE <img width="2420" height="1390" width_o="2420" height_o="1390" data-src="https://freight.cargo.site/t/original/i/95afed94aae3ce683678c4c74258c02f32e2cbbb708913b0daec95b2f0994b01/Screenshot-2026-02-26-at-2.37.44AM.png" data-mid="245341896" border="0" src="https://freight.cargo.site/w/1000/i/95afed94aae3ce683678c4c74258c02f32e2cbbb708913b0daec95b2f0994b01/Screenshot-2026-02-26-at-2.37.44AM.png" /> MAKING THE SHEDD AQUARIUM’S TICKET FLOW FEEL NATURALUX Research &amp; Behavioral Analysis We used tobii eye-tracking to uncover hidden friction points in Shedd’s website ticketing flow. READ MORE UIUX https://saskiaaa.com/UIUX Thu, 26 Feb 2026 07:20:41 +0000 Saskia Saskia Saskia https://saskiaaa.com/UIUX UX &amp; PRODUCT CASE STUDIES I work with a lot of products and brands, focusing on UX design, product design, and research. My client work ranges from creating virtual museums, designing voice assistants, to designing products end-to-end <img width="2420" height="1390" width_o="2420" height_o="1390" data-src="https://freight.cargo.site/t/original/i/95afed94aae3ce683678c4c74258c02f32e2cbbb708913b0daec95b2f0994b01/Screenshot-2026-02-26-at-2.37.44AM.png" data-mid="245747735" border="0" src="https://freight.cargo.site/w/1000/i/95afed94aae3ce683678c4c74258c02f32e2cbbb708913b0daec95b2f0994b01/Screenshot-2026-02-26-at-2.37.44AM.png" /> MAKING THE SHEDD AQUARIUM’S TICKET FLOW FEEL NATURALUX Research &amp; Behavioral AnalysisWe used tobii eye-tracking to uncover hidden friction points in the ticketing flow. READ MORE<img width="1792" height="1018" width_o="1792" height_o="1018" data-src="https://freight.cargo.site/t/original/i/3ea15d30279e72ef9a7f50ffbaa39766e8872db6c0b6d33bc86952cf0963f732/Screenshot-2026-02-26-at-5.34.13PM.png" data-mid="245747745" border="0" src="https://freight.cargo.site/w/1000/i/3ea15d30279e72ef9a7f50ffbaa39766e8872db6c0b6d33bc86952cf0963f732/Screenshot-2026-02-26-at-5.34.13PM.png" /> BUILDING THE CLEMENTINE UX DESIGN SYSTEM UI Design Systems I built and scaled a design system for Grubhub called the Clementine Design SystemREAD MORE<img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bf06720c635a8a214be3ff9892d88ddd6517fb3f099c58712bcf6d12bf649cad/flux.001.jpeg" data-mid="251793927" border="0" src="https://freight.cargo.site/w/1000/i/bf06720c635a8a214be3ff9892d88ddd6517fb3f099c58712bcf6d12bf649cad/flux.001.jpeg" /> FLUX: WHEN CONVERSION AND CREDIBILITY COMPETE Product Design I designed a trust-first conversion surface for marketplacesREAD MORE BRANDING https://saskiaaa.com/BRANDING Mon, 30 Mar 2026 20:01:53 +0000 Saskia Saskia Saskia https://saskiaaa.com/BRANDING BRANDINGI design things from brand guides, weird typography, posters for bars, to diagrams that visualize my essays, or food systems <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4380259d7e1e6c68102e947cd09002c90043d2d68486342496c01115b3bd4d4f/COVER.005.jpeg" data-mid="250802474" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/4380259d7e1e6c68102e947cd09002c90043d2d68486342496c01115b3bd4d4f/COVER.005.jpeg" /> SPORTS ILLUSTRATED’S 2025 SPORTSPERSON OF THE YEAR AWARD Experience Design, Print Production, Art Direction I led the art direction support, and press-ready print production for the Sports Illustrated's annual Sportsperson of the Year show at the Wynn in Las Vegas. Read More <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e67252f1bc4fbe1f221d20ed0ad3a7e669ef57acf0cf6026f6dc83721e5c8d36/COVER.008.jpeg" data-mid="250802475" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/e67252f1bc4fbe1f221d20ed0ad3a7e669ef57acf0cf6026f6dc83721e5c8d36/COVER.008.jpeg" /> TIKTOK x UNIVERSAL STUDIOS 3-DAY CREATOR WEEKEND MARDI GRAS EDITION Experience Design, Print Production, Art Direction I designed and supported print production, as well as the art direction for TikTok's winter lunch at Nubeluz STUDIO https://saskiaaa.com/STUDIO Mon, 30 Mar 2026 20:02:14 +0000 Saskia Saskia Saskia https://saskiaaa.com/STUDIO STUDIOSaskia’s art practice primarily investigates the systems in which we live in. Her work spans from research-based visual projects, participatory installations, and system mapping, with an emphasis on making hidden networks visible and open to critique.&nbsp; <img width="4000" height="2668" width_o="4000" height_o="2668" data-src="https://freight.cargo.site/t/original/i/eb23da2bd8a96b66860f9b69ce542d280d997ddb32c4c6616676064dfc0ff9a4/Onata-x-Circle-of-Friends-Sep-2025-119.JPEG" data-mid="250802570" border="0" src="https://freight.cargo.site/w/1000/i/eb23da2bd8a96b66860f9b69ce542d280d997ddb32c4c6616676064dfc0ff9a4/Onata-x-Circle-of-Friends-Sep-2025-119.JPEG" /> HIDANGAN INDODinner Club, Food, Events I run a dinner club that serves traditional Indonesian cuisine. Clients include Frog Wine Bar, Baba on Withers, Onata Haus and more.View more @hidanganindo on instagram Read More <img width="1946" height="1340" width_o="1946" height_o="1340" data-src="https://freight.cargo.site/t/original/i/63532abcd84c4863d9d7be10b55a91136e252ac38ab662eefe6391b46f2e1c5d/Screenshot-2026-08-10-at-12.34.30AM.png" data-mid="251112687" border="0" src="https://freight.cargo.site/w/1000/i/63532abcd84c4863d9d7be10b55a91136e252ac38ab662eefe6391b46f2e1c5d/Screenshot-2026-08-10-at-12.34.30AM.png" />FINE ARTSMixed Media When I'm not working or cooking, I love expressing myself in traditional ways. Read More SHEDD https://saskiaaa.com/SHEDD Wed, 27 Mar 2024 23:07:04 +0000 Saskia Saskia Saskia https://saskiaaa.com/SHEDD <img width="1263" height="841" width_o="1263" height_o="841" data-src="https://freight.cargo.site/t/original/i/6b64e57e5bd272219a52aec048261ba3d995b453a0733fc62e7c720315277427/image.png" data-mid="245357761" border="0" data-scale="88" src="https://freight.cargo.site/w/1000/i/6b64e57e5bd272219a52aec048261ba3d995b453a0733fc62e7c720315277427/image.png" /> SHEDD AQUARIUM: MAKING THE TICKET FLOW FEEL NATURAL 2025 ROLE&nbsp;UX Researcher TOOLS tobii pro fusion, figma, hotjar, ga4 Field&gt; UX Research THE CHALLENGE The Shedd Aquarium team knew visitors were dropping off during the ticketing process, but traditional analytics could only show where it was happening, not why. Our goal was to make pricing easier to understand and the ticketing experience easier to navigate. Closing that gap could recover an estimated $95K to $107K in revenue each month. Through 16 eye-tracking sessions, we found that pricing was a major source of confusion. Out-of-state visitors pay nearly twice the local ticket price, yet convert 1.6 points less, and 94% of participants were unclear about what their visit would actually cost. <img width="1478" height="1440" width_o="1478" height_o="1440" data-src="https://freight.cargo.site/t/original/i/251de89c895a8d53a4df47d185aac7f3384b5304c38243061484c97c689e9308/Screen-Recording-2026-09-19-at-3.27.47PM.gif" data-mid="252334525" border="0" src="https://freight.cargo.site/w/1000/i/251de89c895a8d53a4df47d185aac7f3384b5304c38243061484c97c689e9308/Screen-Recording-2026-09-19-at-3.27.47PM.gif" /> OUR APPROACH To truly see the journey through a visitor’s eyes, we combined Tobii eye-tracking technology with a Retrospective Think Aloud (RTA) method. <img width="1636" height="600" width_o="1636" height_o="600" data-src="https://freight.cargo.site/t/original/i/08ae6ef024d192b9d16e8d6aebfca17174119187b532946f57419cc5f95c5e80/Screenshot-2026-02-26-at-4.57.54PM.png" data-mid="245362379" border="0" src="https://freight.cargo.site/w/1000/i/08ae6ef024d192b9d16e8d6aebfca17174119187b532946f57419cc5f95c5e80/Screenshot-2026-02-26-at-4.57.54PM.png" /> First, participants completed the ticket purchase flow while their gaze patterns were silently recorded.Then, immediately afterward, we played back their session and asked them to reflect aloud on what they noticed, felt, and hesitated over. This two-layered method allowed us to uncover not just where users looked, but how they made sense of what they saw—revealing hidden confusion, assumptions, and moments of doubt that traditional analytics would have missed. With our understanding of audiences and the friction points over the payment flow, we came up with our research question: "How might we make a better Shedd Aquarium's ticket purchasing process for individual and family visitors to better support their visits?" WHAT WE FOUND IN THE INTERVIEWS &nbsp; The payment flow trapped people instead of guiding them. &nbsp; 15 of 16 participants got stuck navigating the purchase process. Users couldn’t easily move backward, correct earlier choices, or remove add-ons once selected, while the same green button style changed meaning from one screen to the next. “If none of these dates work for me, I can’t close the window. That’s annoying.” The calendar asked users to process too much at once. 1 4 of 16 participants hesitated on the calendar, time, and add-on screens. Dates, times, pricing, eligibility, colors, and icons competed for attention, making it harder for users to understand what each option meant and slowing down decision-making. “I didn’t understand what the colours were or what all the text about holiday period or discount periods were.” Prices were shown, but never seen. 15 of 16 participants were confused by inconsistent pricing throughout the flow. Cost information appeared alongside already-dense date and time selections instead of being surfaced clearly, so users often skimmed past price changes or failed to understand why the total had changed. By the time participants reached later screens, many were moving quickly just to finish the task rather than evaluating the information in front of them. <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/e33d5c970a9e251d68617b7aa099cd1d3f19d93d58bc631038b3eb80d86518c6/Image-c2374e04-8219-40e9-a09d-f70c0e60a664.gif" data-mid="245362400" border="0" src="https://freight.cargo.site/w/800/i/e33d5c970a9e251d68617b7aa099cd1d3f19d93d58bc631038b3eb80d86518c6/Image-c2374e04-8219-40e9-a09d-f70c0e60a664.gif" />Gazemap of a participant who took too long to navigate the payment page LET’S GET DEEPER INTO EACH FINDINGS FINDING:&nbsp;USERS HAVE NO AUTONOMY TO NAVIGATE <img width="1256" height="546" width_o="1256" height_o="546" data-src="https://freight.cargo.site/t/original/i/5cb1f97cf800032bcef392a60717f99d2bd0204b1d9399814b770a6ff154d44a/Screenshot-2026-02-26-at-5.47.46PM.png" data-mid="245363230" border="0" src="https://freight.cargo.site/w/1000/i/5cb1f97cf800032bcef392a60717f99d2bd0204b1d9399814b770a6ff154d44a/Screenshot-2026-02-26-at-5.47.46PM.png" /> Looking into our interview data, around 42.9% of participants encountered information overload and 38.1% of them were confused by the lack of context of the CityPass Users would go back and forth and rely on the browser back button. <img width="1038" height="558" width_o="1038" height_o="558" data-src="https://freight.cargo.site/t/original/i/33a1f4e6c0cf0d1c5f74209da0d93c0c07510b49082a532eb2b3150e3635ba0a/Screenshot-2026-02-26-at-5.51.42PM.png" data-mid="245363349" border="0" src="https://freight.cargo.site/w/1000/i/33a1f4e6c0cf0d1c5f74209da0d93c0c07510b49082a532eb2b3150e3635ba0a/Screenshot-2026-02-26-at-5.51.42PM.png" /> SOLUTION:&nbsp;INCLUDING NAVIGATION BUTTONS What we saw: 
Users actively relied on the “Back” button during the ticketing flow and got confused with the irregular positioning of the green buttons A clear and consistent navigation will reduce cognitive load and builds trustConsistent placement of next buttonsBack buttons throughout the flowAdditionally: An interactive sticky stepper with more information about the ticket, admission, etc. FINDIN:&nbsp;USERS STRUGGLED TO MAKE CONFIDENT DECISIONS ON THE CALENDAR &amp; TIME PAGES <img width="1262" height="568" width_o="1262" height_o="568" data-src="https://freight.cargo.site/t/original/i/4ffbc2dc0d229651b1c353389c0100b65d465b8e0db294428263a6b571d3244f/Screenshot-2026-02-26-at-5.43.33PM.png" data-mid="245363008" border="0" src="https://freight.cargo.site/w/1000/i/4ffbc2dc0d229651b1c353389c0100b65d465b8e0db294428263a6b571d3244f/Screenshot-2026-02-26-at-5.43.33PM.png" /> The Introduction of “Must-see tour” and add-ons is too confusing. The placement of the add-ons caused confusion for visitors. While the “Must-See Tour” appeared beneath the “General Admission” option on the main ticketing page, other add-ons were presented on the following screen. This inconsistency disrupted the ticketing flow, as users had to pause and make sense of the different options spread across multiple steps. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bc0f81825682502cd85e686787b71d26a515859ca4cfbf3a4995bd9e50c9ef2a/beecb5f3244131de72dff65fd6db5e1836dc530e.gif" data-mid="252337349" border="0" src="https://freight.cargo.site/w/1000/i/bc0f81825682502cd85e686787b71d26a515859ca4cfbf3a4995bd9e50c9ef2a/beecb5f3244131de72dff65fd6db5e1836dc530e.gif" />SOLUTION:&nbsp;RENAME AND COMBINE THE SECTIONS TO ENHANCE CLARITY What we saw: 
Visitors ticketing flow got disrupted as they took time understanding the different options. Combine the General Ticket page and the Add-on page, and use accordionsRename “Must See Tour” as “General Tickets with Exclusive Tour” to let the visitors know what’s the difference between general tickets and tour ticketsAdd a comparison sheet or short explanation on the different types of tickets The RICE scores gave us a clear order of what to tackle first: The RICE scores gave us a clear order of what to tackle first: Start with price transparency. This was the strongest opportunity by far, with a RICE score of&nbsp;62.5. Users were missing important cost information, so pricing should be easier to spot earlier and stay consistent throughout the flow.Simplify the calendar and time-slot experience. With a score of&nbsp;33.3, this was the next biggest pain point. There was too much happening at once, so the goal is to reduce visual clutter and make dates, times, availability, and pricing easier to scan.Give users more control over navigation. Navigation scored&nbsp;32. Adding consistent back and next buttons, along with a clearer sense of progress, would help users recover from mistakes without feeling stuck.Make add-ons easier to understand. Add-ons scored&nbsp;30&nbsp;and caused confusion because they appeared in different places throughout the flow. Grouping them more consistently would make the decision feel more intentional. The lower-scoring issues still matter, but they did not need to lead the redesign. The general admission accordion was more limited in reach, and the login page was often skipped altogether. What stood out most is that the ticketing flow did not need a complete rebuild. There were already parts that worked well, especially guest checkout and the “Get Tickets” entry point. The bigger opportunity was to fix the moments where users lost context, confidence, or control. So the direction became pretty focused: make the price clearer, make the hardest screens easier to process, and make the flow easier to move through without changing the parts that were already working. The lower-scoring issues still matter, but they did not need to lead the redesign. The general admission accordion was more limited in reach, and the login page was often skipped altogether. What stood out most is that the ticketing flow did not need a complete rebuild. There were already parts that worked well, especially guest checkout and the “Get Tickets” entry point. The bigger opportunity was to fix the moments where users lost context, confidence, or control. So the direction became pretty focused: make the price clearer, make the hardest screens easier to process, and make the flow easier to move through without changing the parts that were already working. SPORTS ILLUSTRATED https://saskiaaa.com/SPORTS-ILLUSTRATED Mon, 30 Mar 2026 20:14:04 +0000 Saskia Saskia Saskia https://saskiaaa.com/SPORTS-ILLUSTRATED <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4380259d7e1e6c68102e947cd09002c90043d2d68486342496c01115b3bd4d4f/COVER.005.jpeg" data-mid="250802435" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/4380259d7e1e6c68102e947cd09002c90043d2d68486342496c01115b3bd4d4f/COVER.005.jpeg" /> SPORTS ILLUSTRATED: SPORTSPERSON OF THE YEAR 20252026 ROLE&nbsp;Brand Designer, Art Direction CLIENTSports Illustrated Field&gt; Brand Identity, Experiential, &nbsp; I led and produced the art direction support, and press-ready print production for the Sports Illustrated's annual Sportsperson of the Year show at the Wynn in Las Vegas. Our scope included both the physical build and the live show layer, including on-screen animations and graphics, ensuring the experience stayed consistent from arrival through finale. <img width="2474" height="1376" width_o="2474" height_o="1376" data-src="https://freight.cargo.site/t/original/i/ca0e5df89b35a4485f500455fb32aca64881dc5d7d3057a06eb0e1ebb2ec1b9d/Screenshot-2026-07-28-at-8.39.09PM.png" data-mid="250802437" border="0" src="https://freight.cargo.site/w/1000/i/ca0e5df89b35a4485f500455fb32aca64881dc5d7d3057a06eb0e1ebb2ec1b9d/Screenshot-2026-07-28-at-8.39.09PM.png" /> <img width="2408" height="872" width_o="2408" height_o="872" data-src="https://freight.cargo.site/t/original/i/27eeafa0a343b365735497431b721725a712f40e29fcda7239a25b0187911b3e/Screenshot-2026-07-28-at-8.40.00PM.png" data-mid="250802471" border="0" src="https://freight.cargo.site/w/1000/i/27eeafa0a343b365735497431b721725a712f40e29fcda7239a25b0187911b3e/Screenshot-2026-07-28-at-8.40.00PM.png" /> <img width="1198" height="1038" width_o="1198" height_o="1038" data-src="https://freight.cargo.site/t/original/i/0c59959d09553554f6a1a417b81b099380574b6100caa87879ccbd23c6d138ac/Screenshot-2026-08-07-at-4.09.01PM.png" data-mid="251068648" border="0" src="https://freight.cargo.site/w/1000/i/0c59959d09553554f6a1a417b81b099380574b6100caa87879ccbd23c6d138ac/Screenshot-2026-08-07-at-4.09.01PM.png" /> <img width="2418" height="954" width_o="2418" height_o="954" data-src="https://freight.cargo.site/t/original/i/88b9742d1d7b38cca9a0ed92f67362bb7fdef409ac4129c2e46a57d38af525bb/Screenshot-2026-08-07-at-4.08.15PM.png" data-mid="251068647" border="0" src="https://freight.cargo.site/w/1000/i/88b9742d1d7b38cca9a0ed92f67362bb7fdef409ac4129c2e46a57d38af525bb/Screenshot-2026-08-07-at-4.08.15PM.png" /> <img width="1694" height="966" width_o="1694" height_o="966" data-src="https://freight.cargo.site/t/original/i/8b27e2c47380a303cdf3a8854bae7a4c6531033c899aa0307d9df2016a3468c9/Screenshot-2026-08-07-at-4.10.12PM.png" data-mid="251068650" border="0" src="https://freight.cargo.site/w/1000/i/8b27e2c47380a303cdf3a8854bae7a4c6531033c899aa0307d9df2016a3468c9/Screenshot-2026-08-07-at-4.10.12PM.png" /> HIDANGNINDO https://saskiaaa.com/HIDANGNINDO Fri, 07 Aug 2026 20:29:27 +0000 Saskia Saskia Saskia https://saskiaaa.com/HIDANGNINDO <img width="4000" height="2668" width_o="4000" height_o="2668" data-src="https://freight.cargo.site/t/original/i/eb23da2bd8a96b66860f9b69ce542d280d997ddb32c4c6616676064dfc0ff9a4/Onata-x-Circle-of-Friends-Sep-2025-119.JPEG" data-mid="251111273" border="0" src="https://freight.cargo.site/w/1000/i/eb23da2bd8a96b66860f9b69ce542d280d997ddb32c4c6616676064dfc0ff9a4/Onata-x-Circle-of-Friends-Sep-2025-119.JPEG" /> HIDANGAN INDOSince 2021 ROLE&nbsp;Owner, Chef CLIENTFrog Wine Bar, Lise &amp; Vito, OnataHaus, Heaven &amp; Earth, Two Doors Down Field&gt; Events, F&amp;B Hidangan Indo is an Indonesian supper club bringing people together over food, stories, and shared tables. Rooted in familiar flavors and personal memories, each dinner is a playful celebration of Indonesian cooking and culture: part meal, part homecoming, part invitation to a culture many guests are tasting for the first time. <img width="1898" height="940" width_o="1898" height_o="940" data-src="https://freight.cargo.site/t/original/i/4cbe71319df633fecd064304502fb456dc2324b766e5e6f5bb4e6a7d5350693c/Screenshot-2026-08-09-at-11.37.35PM.png" data-mid="251111272" border="0" src="https://freight.cargo.site/w/1000/i/4cbe71319df633fecd064304502fb456dc2324b766e5e6f5bb4e6a7d5350693c/Screenshot-2026-08-09-at-11.37.35PM.png" /> I started hosting in my own apartment back in 2021, with little more than a borrowed table, a few too many dishes, and a longing for home. Since moving to the US, I noticed that Indonesian cuisine rarely gets the spotlight it deserves, and when it does appear, it's often stripped of the bold, layered flavors that make it what it is. Sambal without the heat. Rendang without the depth. It didn't sit right with me. So it became my mission to change that, one dinner at a time. Every dish I serve carries a memory: a recipe from my grandmother's kitchen, a street food stall from my childhood, a flavor I didn't know I'd missed until I tasted it again. Hidangan Indo is my way of keeping those memories alive, and sharing them with anyone willing to pull up a chair. <img width="1206" height="1095" width_o="1206" height_o="1095" data-src="https://freight.cargo.site/t/original/i/06fdb39d2237fa0c1a0977959aefc22da64e8f5cb211e9062933a4faf92ccfed/Suherman_HidanganIndo_BackyardPopup2_Brooklyn_2024.jpg" data-mid="251111355" border="0" src="https://freight.cargo.site/w/1000/i/06fdb39d2237fa0c1a0977959aefc22da64e8f5cb211e9062933a4faf92ccfed/Suherman_HidanganIndo_BackyardPopup2_Brooklyn_2024.jpg" /> <img width="2049" height="1537" width_o="2049" height_o="1537" data-src="https://freight.cargo.site/t/original/i/52d91c5d9448a91027bbf4905523f1a8c068aa50edabd5d245215c9d03562eb9/Suherman_HidanganIndo_KitchenProcess_Brooklyn_2023.JPG" data-mid="251111357" border="0" src="https://freight.cargo.site/w/1000/i/52d91c5d9448a91027bbf4905523f1a8c068aa50edabd5d245215c9d03562eb9/Suherman_HidanganIndo_KitchenProcess_Brooklyn_2023.JPG" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/871927927157d04e65a38ff8fd6bcf2ba763d1a63a423f8d311ee9defc0ac90d/Suherman_HidanganIndo_MenuDetail_Brooklyn_2025.jpg" data-mid="251111358" border="0" src="https://freight.cargo.site/w/1000/i/871927927157d04e65a38ff8fd6bcf2ba763d1a63a423f8d311ee9defc0ac90d/Suherman_HidanganIndo_MenuDetail_Brooklyn_2025.jpg" /> <img width="1440" height="1304" width_o="1440" height_o="1304" data-src="https://freight.cargo.site/t/original/i/6a7e7c79770c13b3cd51c300d0beb12694f672c89007ecb7298edffb74ee2acb/Suherman_HidanganIndo_DinnerClubGathering_Brooklyn_2024.JPG" data-mid="251111356" border="0" src="https://freight.cargo.site/w/1000/i/6a7e7c79770c13b3cd51c300d0beb12694f672c89007ecb7298edffb74ee2acb/Suherman_HidanganIndo_DinnerClubGathering_Brooklyn_2024.JPG" /> <img width="1770" height="1774" width_o="1770" height_o="1774" data-src="https://freight.cargo.site/t/original/i/ccaa4ce463f997e90fcd6fb87edb2ea95b05adea30fc69167a3ed9ddb9b37bbc/Screenshot-2026-08-10-at-12.11.28AM.png" data-mid="251111474" border="0" src="https://freight.cargo.site/w/1000/i/ccaa4ce463f997e90fcd6fb87edb2ea95b05adea30fc69167a3ed9ddb9b37bbc/Screenshot-2026-08-10-at-12.11.28AM.png" /> <img width="1440" height="1440" width_o="1440" height_o="1440" data-src="https://freight.cargo.site/t/original/i/26a8ca244783f4450c2e6a1634869a3a09a01bf480a89dd928c2ebb52857d100/Suherman_HidanganIndo_BackyardPopup_Brooklyn_2025.jpg.JPG" data-mid="251111354" border="0" src="https://freight.cargo.site/w/1000/i/26a8ca244783f4450c2e6a1634869a3a09a01bf480a89dd928c2ebb52857d100/Suherman_HidanganIndo_BackyardPopup_Brooklyn_2025.jpg.JPG" /> SELECTED POSTERS <img width="1464" height="1892" width_o="1464" height_o="1892" data-src="https://freight.cargo.site/t/original/i/37f1546e8d47d89b147034020e7626b3618102c12c245347f6c05d2a144f6bb6/Screenshot-2026-08-10-at-12.04.13AM.png" data-mid="251111419" border="0" src="https://freight.cargo.site/w/1000/i/37f1546e8d47d89b147034020e7626b3618102c12c245347f6c05d2a144f6bb6/Screenshot-2026-08-10-at-12.04.13AM.png" /> <img width="2400" height="3300" width_o="2400" height_o="3300" data-src="https://freight.cargo.site/t/original/i/5d372e1c688a69a99c896264ae2efee357047e41001885de306c7c2e5e282776/Hidangan.jpg" data-mid="251111311" border="0" src="https://freight.cargo.site/w/1000/i/5d372e1c688a69a99c896264ae2efee357047e41001885de306c7c2e5e282776/Hidangan.jpg" /> <img width="9000" height="12000" width_o="9000" height_o="12000" data-src="https://freight.cargo.site/t/original/i/4e907da30ca1b788bb4faf8c49e14ed9bd699ffef6affe4e08bb702aea61b9b7/hidangan.png" data-mid="251111312" border="0" src="https://freight.cargo.site/w/1000/i/4e907da30ca1b788bb4faf8c49e14ed9bd699ffef6affe4e08bb702aea61b9b7/hidangan.png" /> <img width="816" height="1142" width_o="816" height_o="1142" data-src="https://freight.cargo.site/t/original/i/8b95102c376ca970acf6a9cb8a7e5251ff7f6d9a535e2b7ef260674b0944f6ed/Screenshot-2026-08-09-at-11.59.13PM.png" data-mid="251111391" border="0" src="https://freight.cargo.site/w/816/i/8b95102c376ca970acf6a9cb8a7e5251ff7f6d9a535e2b7ef260674b0944f6ed/Screenshot-2026-08-09-at-11.59.13PM.png" /> <img width="1324" height="1716" width_o="1324" height_o="1716" data-src="https://freight.cargo.site/t/original/i/aa556321e75ab26a567effb8281e0de5cedb9a80b1274b26c01b7276e077bf59/Screenshot-2026-08-09-at-11.53.04PM.png" data-mid="251111383" border="0" src="https://freight.cargo.site/w/1000/i/aa556321e75ab26a567effb8281e0de5cedb9a80b1274b26c01b7276e077bf59/Screenshot-2026-08-09-at-11.53.04PM.png" /> <img width="1444" height="1872" width_o="1444" height_o="1872" data-src="https://freight.cargo.site/t/original/i/3bc6b7514678df9758d0758a7c52b43c3c8e4b4408944bbf46049975212b3ba3/Screenshot-2026-08-10-at-12.04.39AM.png" data-mid="251111420" border="0" src="https://freight.cargo.site/w/1000/i/3bc6b7514678df9758d0758a7c52b43c3c8e4b4408944bbf46049975212b3ba3/Screenshot-2026-08-10-at-12.04.39AM.png" /> FINEARTS https://saskiaaa.com/FINEARTS Mon, 10 Aug 2026 04:21:25 +0000 Saskia Saskia Saskia https://saskiaaa.com/FINEARTS FINE ARTSSince 1999 ROLE&nbsp;Artist Field&gt; Fine Arts This is where I slow down. Outside of digital and client work, this is the space where I experiment freely. Some pieces are studies, others are just for the joy of making something with my hands. This is a growing collection of that work. <img width="1674" height="1896" width_o="1674" height_o="1896" data-src="https://freight.cargo.site/t/original/i/daa184f052c18dfee1685c264f0261a424f4b5db6b1393a15f497d1d74b2b54a/Screenshot-2026-08-10-at-12.25.39AM.png" data-mid="251111692" border="0" src="https://freight.cargo.site/w/1000/i/daa184f052c18dfee1685c264f0261a424f4b5db6b1393a15f497d1d74b2b54a/Screenshot-2026-08-10-at-12.25.39AM.png" /> <img width="1796" height="1754" width_o="1796" height_o="1754" data-src="https://freight.cargo.site/t/original/i/5e9f7d9786df529516cbda6d42fac9a67ac3aed1c3cbb1275591c879f658d5ce/Screenshot-2026-08-10-at-12.26.08AM.png" data-mid="251111691" border="0" src="https://freight.cargo.site/w/1000/i/5e9f7d9786df529516cbda6d42fac9a67ac3aed1c3cbb1275591c879f658d5ce/Screenshot-2026-08-10-at-12.26.08AM.png" /> <img width="1530" height="1912" width_o="1530" height_o="1912" data-src="https://freight.cargo.site/t/original/i/a6a09a6009b8912587e73356d68c4075332218a08b3ac7fc44bdc0b7909f88c7/Screenshot-2026-08-10-at-12.27.33AM.png" data-mid="251111699" border="0" src="https://freight.cargo.site/w/1000/i/a6a09a6009b8912587e73356d68c4075332218a08b3ac7fc44bdc0b7909f88c7/Screenshot-2026-08-10-at-12.27.33AM.png" /> <img width="1414" height="1908" width_o="1414" height_o="1908" data-src="https://freight.cargo.site/t/original/i/1fb077783ce25a2fb2c26f3204a00dbab75c6b8498305df5635553c88cf65950/Screenshot-2026-08-10-at-12.27.26AM.png" data-mid="251111698" border="0" src="https://freight.cargo.site/w/1000/i/1fb077783ce25a2fb2c26f3204a00dbab75c6b8498305df5635553c88cf65950/Screenshot-2026-08-10-at-12.27.26AM.png" /> <img width="1954" height="1422" width_o="1954" height_o="1422" data-src="https://freight.cargo.site/t/original/i/5a1802d15be0cfe360e80fa9a792306b597b36825654511c04bd4b3cbbec79f5/Screenshot-2026-08-10-at-12.30.02AM.png" data-mid="251111805" border="0" src="https://freight.cargo.site/w/1000/i/5a1802d15be0cfe360e80fa9a792306b597b36825654511c04bd4b3cbbec79f5/Screenshot-2026-08-10-at-12.30.02AM.png" /> <img width="2810" height="1926" width_o="2810" height_o="1926" data-src="https://freight.cargo.site/t/original/i/fede0a4834310e3f66ef61c5cd2555ef80ad5d50783588b963e39f0969865885/Screenshot-2026-08-10-at-12.27.01AM.png" data-mid="251111694" border="0" src="https://freight.cargo.site/w/1000/i/fede0a4834310e3f66ef61c5cd2555ef80ad5d50783588b963e39f0969865885/Screenshot-2026-08-10-at-12.27.01AM.png" /> <img width="1396" height="1900" width_o="1396" height_o="1900" data-src="https://freight.cargo.site/t/original/i/41e82e83820e150d5ea918191055e52096fbb9e60ca24f2f16edb64a883946a2/Screenshot-2026-08-10-at-12.26.51AM.png" data-mid="251111693" border="0" src="https://freight.cargo.site/w/1000/i/41e82e83820e150d5ea918191055e52096fbb9e60ca24f2f16edb64a883946a2/Screenshot-2026-08-10-at-12.26.51AM.png" /> <img width="1828" height="1796" width_o="1828" height_o="1796" data-src="https://freight.cargo.site/t/original/i/3bb2c2a8954b45c4d7d99fcd600819a804387af26839c9154eedb96dbea411bb/Screenshot-2026-08-10-at-12.27.17AM.png" data-mid="251111697" border="0" src="https://freight.cargo.site/w/1000/i/3bb2c2a8954b45c4d7d99fcd600819a804387af26839c9154eedb96dbea411bb/Screenshot-2026-08-10-at-12.27.17AM.png" /> TIKTOK MARDIGRAS https://saskiaaa.com/TIKTOK-MARDIGRAS Wed, 29 Jul 2026 00:43:02 +0000 Saskia Saskia Saskia https://saskiaaa.com/TIKTOK-MARDIGRAS <img width="1398" height="764" width_o="1398" height_o="764" data-src="https://freight.cargo.site/t/original/i/1c27f94a5ab6b7d57024adf80e7f70adb65847f07530def40218156f42aebb49/Screenshot-2026-07-28-at-8.45.08PM.png" data-mid="250802545" border="0" src="https://freight.cargo.site/w/1000/i/1c27f94a5ab6b7d57024adf80e7f70adb65847f07530def40218156f42aebb49/Screenshot-2026-07-28-at-8.45.08PM.png" /> TIKTOK x UNIVERSAL STUDIOS: 3-DAY CREATOR EXPERIENCE MARDI GRAS CELEBRATION2026 ROLE&nbsp;Brand Designer, Art Direction CLIENTTikTok &amp; Universal Studios Orlando Field&gt; Brand Identity, Experiential, &nbsp; I led and created digital and print production for TikTok and Universal Studios Orlando’s Mardi Gras Celebration event. <img width="2010" height="956" width_o="2010" height_o="956" data-src="https://freight.cargo.site/t/original/i/3ca2b98cedec4c1e92b7ca886b2728a467633e3e1a8f0ab45107aac0fbd05a77/Screenshot-2026-07-28-at-8.46.21PM.png" data-mid="250802549" border="0" src="https://freight.cargo.site/w/1000/i/3ca2b98cedec4c1e92b7ca886b2728a467633e3e1a8f0ab45107aac0fbd05a77/Screenshot-2026-07-28-at-8.46.21PM.png" /> <img width="1734" height="966" width_o="1734" height_o="966" data-src="https://freight.cargo.site/t/original/i/558be9c2a29d62d40461c4fb5e66548e29f95fc6a382dfa775ae96612f3d6d02/Screenshot-2026-07-28-at-8.45.25PM.png" data-mid="250802546" border="0" src="https://freight.cargo.site/w/1000/i/558be9c2a29d62d40461c4fb5e66548e29f95fc6a382dfa775ae96612f3d6d02/Screenshot-2026-07-28-at-8.45.25PM.png" /> <img width="2174" height="758" width_o="2174" height_o="758" data-src="https://freight.cargo.site/t/original/i/2b00c1c25cd18a2f59edc77a33e52ec76637e3267b8324f010aa67ebab5a5703/Screenshot-2026-07-28-at-8.46.08PM.png" data-mid="250802548" border="0" src="https://freight.cargo.site/w/1000/i/2b00c1c25cd18a2f59edc77a33e52ec76637e3267b8324f010aa67ebab5a5703/Screenshot-2026-07-28-at-8.46.08PM.png" /> <img width="2038" height="922" width_o="2038" height_o="922" data-src="https://freight.cargo.site/t/original/i/6ed022f12fcc61c5d62cf7c073e58431086f12efe7acadd7eaeb59e6d6d972b3/Screenshot-2026-07-28-at-8.45.51PM.png" data-mid="250802547" border="0" src="https://freight.cargo.site/w/1000/i/6ed022f12fcc61c5d62cf7c073e58431086f12efe7acadd7eaeb59e6d6d972b3/Screenshot-2026-07-28-at-8.45.51PM.png" />